Wild Moon originated as a university project for Principles of Typography & Layout. Its inception was at a time of personal realisation and reflection and as a result, has become significant to my beliefs and values.
The moon is symbolic of all of life. It controls the tides, rains, waters and seasons. The phases are much like our own life stages. The new moon is birth and infancy, the crescent moon is youth, the full moon is maturity and the waning moon is the final stage and the inevitable sleep.
So why Wild?
I found that when I was unhappy that it was because my modern life didn't allow me to ground myself. Walking barefoot on the grass is something that is frowned upon and considered strange once you're past the age of 5. So being WILD is about getting back to our roots, being present, being curious, being outside and being unapologetic about it.
There are some exciting projects in the works for Wild Moon in 2021.
Starting with our Salty hand-drawn typography that was created at the end of 2019 and took 22 pages to get just right.